While companies and their customers collect huge amounts of data, many are unclear about just what to do with all the information they have collected. All too often, this data is simply stored away, never to be used again to make practical, helpful decisions.
In this whitepaper, we explore how companies are empowering customers with embedded Business Intelligence (BI). There are two major options when it comes to embedding BI in customer facing applications and websites. Either companies build the visual analytics themselves in-house or they buy an ‘off the shelf’ BI solution and integrate it into their offering.
Why might you choose one solution over the other? Download this whitepaper to learn about the advantages of each option in terms of customer satisfaction and ROI.