UXify 2018 – Detoxifying Your Prototyping Process for Better Results

Jim Ross / Tuesday, April 17, 2018

At UXify 2018, George Abraham will provide practical advice on how to avoid wasting time and effort in prototyping, by focusing on gathering meaningful user insights quickly, using the cheapest means possible, rather than trying to impress stakeholders with beautiful designs and animated transitions too early in the design process. 

UXify 2018: The Future of User Experience, our sixth annual, free UX conference, takes place on Friday, April 27 from 11 am – 5:30 pm, with networking from 5:30 - 7:00 pm. Lunch, snacks, and beer and wine during the networking are included. 

Check out the UXify 2018 agenda and speaker list, and register for FREE.

George Abraham

Detoxifying Your Prototyping Process for Better Results
By George Abraham, Senior Product Owner and Design Principal at Infragistics

The popularity of UX has generated a flurry of how-to blogs, UI kits, and new jargon. What has not changed, but obscured, is the fundamental practice of research - design - learn. If research represents problem-synthesis (what and why), prototyping is about solution-synthesis (how). 

We, however, seem focused on impressing other designers or stakeholders, with beautiful pixels and animated transitions, more than empowering people who will use what we create. And this happens at the cost of gathering meaningful insights quickly using the cheapest means possible. All our design work is moot if we don’t engage with those who are affected by this design. This is where learning happens, and how we converge on the right UX. 

In this presentation, I will share guidelines to reduce waste in prototyping by making the best use of research, managing fidelity, and making trade-offs for remote unmoderated usability testing. I will be using Indigo Studio, a prototyping solution by Infragistics Inc., to illustrate the process of design and evaluation. However, the ideas discussed are generalizable.

George Abraham
George Abraham is a Sr. product owner and design principal at Infragistics Inc. He is a prototyping maven who believes that design is the art and science of discovering the right trade-offs. He splits his time between delighting customers and figuring out what they will pay for. George also holds a Ph.D. from Drexel University’s College of Computing & Informatics.

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