Overview

Essentially, Semiotics is the study of signs or symbols and their meanings. It is a science that seeks to investigate how signs are formed and its core concept is to define the transfer of meaning to a sign. It is comprised of three main parts: Semantics which refers to the relationship between a sign and the meaning of what it represents, Syntactics which deals with the formal properties of language and systems…

The Innovation Problem

Business tends to believe that innovation means “one big idea”. It also tends to believe that innovation erupts from the minds of a chosen few “creative” individuals. And finally, sadly, business believes that innovation results from the tireless work of marketing teams. We should not be OK with this.

Over and above the obvious problems associated with the costs of slow and…

With the advent of rich application frameworks (and the increased exposure to interaction models they make possible) it isn’t difficult to imagine that usability and design professionals may be feeling a little vulnerable.

After all, until recently, UX and design professionals were the last, best hope in the face of early web design, business systems left over from the 80s and clunky mobile phone menus. We helped…