The Usability Professional’s Association held its annual conference in Munich, Germany, last week. 750 people from 45 countries around the world participated.
Here’s a little right-up on some of the sessions I attended.
Guided Selling: Helping Customers Make Sense of Your Offering
Presenter: Michael Hawley (mad*pow)
Guided Selling is a UI paradigm used on e-commerce sites. This paradigm tackles the issue…