• The Usability of Self-Service Beer

    I recently experienced a major failure in an interesting attempt at self-service automation – self-serve beer taps at a Milwaukee Brewers game. If self-serve beer would work anywhere, you’d think it would work in the beer capital of America - Milwaukee…

  • The Power of Pumpkin Spice

    There are almost three weeks of summer left, all of the leaves are still on the trees and I’m already craving pumpkin. How has this traditionally Thanksgiving flavor taken over the third of the year between Labor Day and New Year’s Eve? The pumpkin spice…

  • The Stroop Effect and its Implications in UX Design

    What happens when your brain is trying to process conflicting streams of information? Let’s find out.

    Read this list of colors to yourself:

    Red

    Green

    Blue

    Purple

    Black

    Brown

    Yellow

    Red

    Blue

    Pink

    Orange

    Piece of cake right? You are only concentrating…