What are microinteractions? Microinteractions are the tiny details of a process that create the flow from beginning to completion. Dan Saffler defines Microinteractions as single moments within a use case.  They are discreet touch points that support over all user experience.

Why do you care? Microinteractions appear in the digital world as well as in the physical. They can be the make or break moments that become the…

For the second year in a row, in Bulgaria, we hosted UXify – a conference about usability and design in the month of June. We followed the steps of our US colleagues, who kicked 2015 off with UXify US, an inspiring event held this past April. For us, several months of preparation culminated in two amazing days of people sharing their UX knowledge and experience with the local community.

This year our team joined…

Tutorials, welcome screens, help messages… in my opinion we’re experiencing an unnecessary abuse of them. Despite their utility, they’re misused, trying to present the full power of our wonderful software and explain how to use it. It's easy to do that and forget the users, blaming them for not reading the instructions.

For this reason I’m interested in talking about games. Why games? The process of game design faces…

Recently, we had the great pleasure to welcome Mark Hurst to the Infragistics headquarters. Mark is the founder of the well-known annual GEL conference in New York City. He’s also the founder and CEO of Creative Good, a consulting and services company dedicated to everything revolving around customer experience. He has just published the 2^ndedition of his book “Customers Included”.

Mark and Infragistics…