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webdatagrid export to excel still contains html markup

to all -

pretty new to the webdatagrid.  i have a export to excel option on one of my aspx pages which works well, but when the spreadsheet opens, the order number (which is a hyperlink template in the webgrid)  looks like this in the excel column:

<a id="WebDataGrid1_it0_0_HyperLink1" href="/Orders/edit/editOrder.asp?id=127277" target="_parent">127277</a> instead of just being the order number:  127277

how can i tell the webdatagrid to format column zero of the excel spreadsheet to just be the order number without the html markup?  any help would be appreciated.