The Stroop Effect and its Implications in UX Design Darian O'Reilly / Mon, Feb 8, 2016 What happens when your brain is trying to process conflicting streams of information? Let’s find out. Read this list of colors to yourself: Red Green Blue Purple Black Brown Yellow Red...
Are You Design-Driven? Probably Not. Kevin Richardson, Ph.D. / Fri, Jan 18, 2013 The phrase “design-driven” seems to be used a lot these days. From design blogs to books on building corporate culture to marketing campaigns, everyone either thinks they are “design-driven” or need to...
More proof that UX matters Marshal Datkowitz / Thu, Jun 21, 2012 I found this article in the New York Times that highlights the detrimental effect of bad user interfaces on the user experience and as a consequence on the rating of Ford. Executive summary: • In...