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  • How context affects design: A lesson from the Oscars

    Earlier this year, the infamous mix-up announcement for the Oscar’s award for Best Picture set the internet ablaze. Everyone took to criticizing the mishap, in which a presenter read from a Best Actress card instead of the Best Picture card, mistakenly…

  • Keming, or the importance of not being a click.

    Keming

    This is Important

    Let me start with some namedropping, to prove the importance of the subject. Apple just changed the kerning of the word “click“ on the El Capitan website (and tens of articles were published instantly on the topic), because the…