For every $1 invested in user experience (UX), the ROI is between $2 and $100, notes Forrester Research1. Why? Because with users now engaging with most brands via web or mobile device, user experience is not just about how to find a button or place…
I recently attended the UXPA International 2017 conference in Toronto where I had the opportunity to give a talk about my most favorite subject, data visualization. With over a thousand attendees, the event was an inspiring week filled with stimulating…
The best way to evaluate the user experience of a product is by testing it with users. Observing people trying to perform tasks in an interface gives you the best understanding of how well it works, and which problems need to be fixed.
Traditionally,…
This past weekend I had a little post-St. Patrick’s Day fun hanging out with my husband at a local biergarten. We drank some delicious Belgian beer, shared a giant pretzel, and spent the afternoon people watching. Good times!
While sitting at the…