Event Description

Marketing departments are spending hundreds of thousands to millions of dollars on advertising, allocating resources to Search Engine Optimization (SEO) and working to gain traction of their products and services through multiple channels.  As a result, you are collecting endless amounts of data points, and you need know of your money is well spent.   

• How can you understand how these data points are stacking up to industry standards?   
• How do you know exactly what you need to track?  
• How can you pull all these different data points into one view?  

Join us for this webinar to help you answer all these questions and understand how you can unlock the full potential of your marketing data.  

In this webinar you will learn how to:  

• Optimize your marketing data 
• Identify the Key Performance Metrics (KPIs) and benchmarks to better understand performance  
• Tools and methods, you can use to pull all your data into one view to compare  
• Best practices for analyzing and acting of your metrics